Omg. It’s like my brain just blew up all over my screen here! I AM into over scrutinizing ad copy! Mainly b/c I’ve been an marketing & promotional professional for 3 decades. My father was a (M)ad Man in the 60’s and I learned a lot from his trade publications (I was a weird kid). I love picking ads apart and finding the ‘sweet spots’ where the words , music and other distractions obscure any actual meaning. If you choose a TV/video ad for a beauty or health product and write down every word, then read it back to yourself, and you’ll discover the sweet spot: a ton of drivel and maybe some semi-unsubstantiated claims (beauty products get a wide berth on ‘claims’, as do makers of supplements). That said, it’s the subliminal messaging that screws with your head, your heart, your self confidence vs maybe your logic. It’s the kind of thing that sets the bar for Valentines Day, what I’d call a Hallmark holiday, much too high. God forbid a woman should be alone on this of all days. Is there a Worthy for men as well? Will we find that ad in Maxim? Likely not (even if there is a mens version).
not to mention the whole “spoil your lady for valentine’s” thing where partners are supposed to gift excessive amounts of luxury skincare, makeup, etc to their women lovers for valentines as if??? thats a compliment???? you’re literally telling her that she's not good enough without that Yves Saint Laurent signature red lipstick but okay. (ofc usually it’s the woman asking as well, the brainwashing is extensive)
OMG! WORTHY! WOW! That's low...a low blow as we used to say....so grimy, so hidden, it slithers like dirt under your finger nails....and rots you from the inside out!
Jessica- crack me up with HUG IN A BOTTLE! GOOD ONE!
Omg. It’s like my brain just blew up all over my screen here! I AM into over scrutinizing ad copy! Mainly b/c I’ve been an marketing & promotional professional for 3 decades. My father was a (M)ad Man in the 60’s and I learned a lot from his trade publications (I was a weird kid). I love picking ads apart and finding the ‘sweet spots’ where the words , music and other distractions obscure any actual meaning. If you choose a TV/video ad for a beauty or health product and write down every word, then read it back to yourself, and you’ll discover the sweet spot: a ton of drivel and maybe some semi-unsubstantiated claims (beauty products get a wide berth on ‘claims’, as do makers of supplements). That said, it’s the subliminal messaging that screws with your head, your heart, your self confidence vs maybe your logic. It’s the kind of thing that sets the bar for Valentines Day, what I’d call a Hallmark holiday, much too high. God forbid a woman should be alone on this of all days. Is there a Worthy for men as well? Will we find that ad in Maxim? Likely not (even if there is a mens version).
Sending you a virtual hug for this enlightening piece!💙❤️💜
not to mention the whole “spoil your lady for valentine’s” thing where partners are supposed to gift excessive amounts of luxury skincare, makeup, etc to their women lovers for valentines as if??? thats a compliment???? you’re literally telling her that she's not good enough without that Yves Saint Laurent signature red lipstick but okay. (ofc usually it’s the woman asking as well, the brainwashing is extensive)
OMG! WORTHY! WOW! That's low...a low blow as we used to say....so grimy, so hidden, it slithers like dirt under your finger nails....and rots you from the inside out!
Jessica- crack me up with HUG IN A BOTTLE! GOOD ONE!