22 Comments

This. Also as a reminder, there’s lots of alcohol brands that pink wash this month (my flight offered me a breast cancer cocktail) and there’s been hundreds of studies showing the link between booze and breast cancer.

Expand full comment
Oct 11, 2022Liked by Jessica DeFino

I shivered when I got to the malignant tumor line - just brilliant to swap the words that (I assume) were written about actual cancer to describe the beauty industry.

I think a lot of people have a vague awareness of “pinkwashing” and they get that shopping isn’t the most effective way to support a cause. But as you point out, it’s worse than that - the industry itself with its cosmetic chemicals and waste and plastic is an underlying CAUSE of literal cancer among other illnesses both physical and spiritual. When you lay it out like that it’s horrifying.

Expand full comment

One of your best yet!! Sending healing to your mum and love to you both.

Expand full comment

This lifted me all the way up today <3

Expand full comment
Oct 11, 2022·edited Oct 11, 2022Liked by Jessica DeFino

Oooh, those last few lines are a home run! And best wishes to your mama. Being the one with cancer is awful, and watching someone you love and lean on go through it is awful too, I know.

Expand full comment
Oct 11, 2022Liked by Jessica DeFino

Jessica-

My mom had lung cancer and was never a smoker. I understand what your family is going through. Thinking positive, healing thoughts and love to you and your family ♥️

Expand full comment

Vvvv good! I hate the product to charity pipeline. Just donate a % of your business or as a consumer, donate direct

Expand full comment

Absolutely chilling

Expand full comment
Oct 11, 2022Liked by Jessica DeFino

Jessica, thank you. Will be sharing this. Will you please repeat the information about which oil you use on your face if you feel extra dry? Can't remember if it was aloe or jojoba.

Expand full comment

So sorry about your dear mom. These companies are shameless and it makes me even more grateful to have your clear, honest analysis to drown out their bullshit.

Expand full comment
Oct 11, 2022·edited Oct 11, 2022Liked by Jessica DeFino

I saw Liz Hurley promoting breast awareness and I was quite impressed… Although linked to Estée Lauder, she wasn’t selling anything but vigilance and self-protection. Sending love and strength for your mama and you, 🙏🏼💘

Expand full comment