Welcome to The Unpublishable! This weekly(ish) beauty newsletter…
“yank[s] consumers out of the matrix made by the beauty industry,” says HuffPost
“examines the beauty industry’s tight grasp on consumers and popular culture, from evolving beauty standards to the deft marketing tactics used to sell people more products,” says New York Magazine
“covers the beauty industry the way Woodward and Bernstein covered Watergate,” says Val Monroe, longtime beauty director of O, The Oprah Magazine
“is a fantastic antidote to the slick campaigns beauty companies use to recruit women,” says NRC
“is a tantalising series of beauty stories … Subscribe for witty, BS-free content,” says The Sunday Times
Hi! I’m Jessica DeFino, a freelance beauty journalist for The New York Times, Vogue, WWD, Allure, and more.
This newsletter is a place for my most “unpublishable” pitches: the beauty-critical content that publications can’t, won’t, or don’t cover — whether that’s to appease advertisers, preserve brand relationships, or cling to the conventional wisdom, outdated ideals, and marketing myths that keep consumers consuming. Trust me, it all influences what information makes it to the mainstream.
Expect information that subverts beauty standards, prioritizes people + the planet over products, and looks through the lenses of science + spirituality (although, to paraphrase Carl Sagan, they’re kinda the same thing).
Basically, it’s what the beauty industry won’t tell you — from a reporter on a mission to reform it.
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The ability to comment on articles and participate in community conversation threads
The joy of facilitating the creation of beauty content that doesn’t push products on people
Subscribe now to support independent beauty reporting that isn’t beholden to brands, advertisers, algorithms, or affiliate sales.
Your skin, psyche, and savings account will thank you later.